Website www.beergogglesreviews.com 300 Vids and still looking at a mountain of beers I haven't tried. Here's to climbing that beer mountain with you. CHEERS!!!!! Guys mentioned here. Dick dellboy177 David TUVAR or mrgrimviking Hougly elharlock Simon realaleguide Danny sofakingdrunk Nickel-Arse Maxwell Starr maddmaxstar Albino Rhino and the Canadian mob of miscreants. albnorhyno Dormin87
Monday, December 26, 2011
Saturday, December 17, 2011
Hands-on Whiskey Class
This twice-yearly, hands-on, distilling class teaches the production of whiskey from grain to bottle including mashing, sparging, fermenting, stripping, spirits run, barrel aging, proofing, and bottling. It also includes field trips to successful microdistilleries and a brewery in the San Francisco Bay Area.
Thursday, December 8, 2011
The First Global Brands - Taking the Water of Life From the Monasteries to the Masses
This is the story of the first brands that were expanded into a global market way back in 1896 by the Scots. The word whisky is believed to have been coined by the soldiers of King Henry II whose armies invaded Ireland in the 12th century, as they struggled to pronounce the native Irish words uisce beatha. The word is a shortened form of usquebaugh, which English borrowed from the Irish Gaelic uisce beatha and Scottish Gaelic uisge beatha. This compound descends from Old Irish uisce, "water", and bethad, "of life", and literally means the "water of life", In the course of time, the pronunciation changed from whishkeyba (an approximation of how the Irish term sounds) to whiskey.
The three Scottish gentlemen
It meant the same thing as the Latin aqua vitae, given to distilled drinks since the early 14th century. The Americans, Canadians and Irish spell whiskey with the e and the Scots spell whisky without the e. In the late 1800s, with the invention of the Coffey (continuous) still, the Scots flooded the market with cheap whisky. The Americans, Canadians and Irish then added the e to distinguish their brands as a quality whiskey.
The art of distillation originated in the East and was first practised in Europe, when the Moors distilled perfumes in Spain during the Middle Ages. It is believed that Irish missionaries brought the distillation technique to Ireland from the Mediterranean regions between the sixth and seventh centuries. This technique was later introduced into Scotland, with the first documented evidence of whisky production in 1494.
The British settlers brought the skills and equipment with them to America, famous for its Bourbon, and to Japan where production started in the early 20th century and today its malt whiskies are considered among the best in the world. The global sales of whisky currently exceed US-billion annually.
This is largely due to two crucial events and the action of three Scottish gentlemen in the 19th century: John Dewar, Johnnie Walker and Jack Daniels. First, a new production process was introduced in Scotland in 1831 called the Coffey or patent still. Whisky produced using this distilling method was less intense, smoother and, most important, cheaper. Secondly, the Phylloxera bug destroyed wine and cognac production in France in 1880. To understand how a new production process helped to increase whisky's popularity you need to understand the history and the processes involved in producing whisky.
Malt whisky may not contain any other grain than malted barley and is traditionally distilled in pot stills. It is a time-consuming and costly one-off distillation process. Grain whisky may contain unmalted barley or other malted or unmalted grains, such as wheat and maize (corn) and is typically distilled in a continuous column still, known as a patent or Coffey still. There are scores of malt whisky distilleries, but, at present, there are only seven grain distilleries, most of them in the Lowlands of Scotland.
Due to the higher alcohol yield from a patent still, grain whiskey is generally accepted as having a lighter and less complex flavour than malt whisky. In Scotland, pure-grain whisky is seldom bottled and is manufactured mainly for blending with malt whisky. It is inexpensive to produce and plays a major role in the production of Scotch whisky, because it is used to create blended whiskies.
The comparative lightness of grain whisky is used to smooth out the often harsh characteristics of single-malt whiskies. Blended whiskies are made from a mixture of malt and grain whiskies. A blend usually comes from many distilleries, so that the blender can produce a flavour consistent with the brand. That is why the brand name, for example Johnnie Walker, will usually not contain the name of a distillery. The market is dominated by blends, yet the most highly prized Scotch whiskies are still the single malts.
John Dewar Senior and the first motion picture advertisement
After 1860, it became legal to sell the blended whisky that was also less expensive than a malt whisky, resulting in more sales and a growing demand. John Dewar Senior created the Dewar's brand of blended Scotch whisky and, under the control of his two sons, John A Dewar Junior and Thomas "Tommy" Dewar, the brand expanded to penetrate a global market in 1896. The very able salesman, Tommy Dewar, created a demand for Dewar's whisky in London and later America, and he became famous as the author of a travel journal, Ramble Round the Globe, which documented his travels while publicising the Dewar name.
Interestingly, Dewar's Scotch whisky is famous for showing the first motion picture advertisement for a drink in 1897, when it was broadcast on the roof of a building in New York's Herald Square and stopped the traffic as people gaped in amazement.
John "Johnnie" Walker, the Striding Man
The Johnnie Walker brand of Scotch whisky is produced in Shieldhall, Glasgow and Kilmarnock, Ayrshire, Scotland and and is the most widely distributed brand of blended Scotch whisky in the world. Originally known as Old Highland Whisky for the export trade and Walker's Kilmarnock Scotch for the local market, the Johnnie Walker brand is the legacy of John "Johnnie" Walker after he started to sell whisky in his grocer's shop in Ayrshire, Scotland. His brand became popular, but after Walker's death in 1857, it was his son and grandson who were largely responsible for establishing their Scotch whisky as a popular brand. Alexander Walker first introduced the iconic square bottle in the 1860s with the label applied at an angle of 64 degrees to help his bottles stand out on the shelf.
During 1906-1909, John's grandsons, George and Alexander II, expanded the line and introduced the colour names. In 1908, the whisky was renamed from Walker's Kilmarnock Whiskies to Johnnie Walker Whisky. In addition, the slogan, "Born 1820 - Still going Strong!" was created, along with the Striding Man, a figure used in their advertisements for about 50 years. Thereafter, the Striding Man appeared as a brandmark on most of their advertising.
Take the famous cartoonist, Tom Browne, to lunch, buy him a drink and then ask him to draw a figure on the back of the menu to personify your brand. That's how the Johnnie Walker Striding Man, one of the first globally recognised advertising figures, was born. It has reportedly become one of the world's first internationally recognised brandmarks, ahead of the distinctive Coca-Cola script.
The "Keep Walking" advertising campaign was launched in 1999, the first global campaign for the brand. The character keeps walking through history in "Striding", the 2008 television commercial that marked 100 years since the rebranding of the whisky. In the same year, the world's largest Striding Man made its appearance in the form of a building wrap in Johannesburg, South Africa, and is visible from many vantage points in the city. The billboard spans three sides of a 35-floor skyscraper in the central business district and is the size of 70 rugby fields. The wrap covers almost the entire building's surface, except for the windows, with a total visual impact of 11 000 square metres.
The brandmark is even carried through into the Johnnie Walker® Striding Man Society(TM) - a business networking forum for individuals who strive for and demonstrate personal progress in all aspects of their lives and share an appreciation for Johnnie Walker.
The Striding Man symbol is another good example of the essentials of a good brandmark. Johnnie Walker Black Label, a blend of about 40 whiskies, each aged for at least 12 years, reportedly the favourite Scotch of Winston Churchill, is considered to be one of the best premier blended Scotch whiskies in the world. A number of singers and songwriters have referenced Johnnie Walker in their works, including Van Morrison and ZZ Top.
Johnnie Walker whiskies are the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country and with annual sales exceeding 130-million bottles.
Jasper Newton "Jack" Daniel and his six friends
Jack Daniel's Old No. 7 is a brand of Tennessee whiskey, which has been filtered through sugar maple charcoal in large wooden vats before aging, and is not a bourbon whiskey, as defined in United States Federal Regulations.
It is among the world's best-selling liquors and is known for its square bottles (different in proportion from Johnnie Walker) and black label. This whiskey has featured prominently in movies, songs and novels, and is strongly linked to rock and roll, country music and American biker culture. Black and white is effectively used in the company's advertising campaigns to illustrate the long history of the Jack Daniel's brand.
The distillery was founded in 1866 by Jasper Newton "Jack" Daniel. Legend has it that Old No. 7 referred to Jack and his six friends, who had the original idea for this special type of whiskey. Legend also has it that they enjoyed many a long, lazy day, evening and night sampling and perfecting until the ultimate whiskey was created. In 1907, due to failing health and because Jack Daniel had never married and had no children, he gave the distillery to his nephew, Lem Motlow. Advertisements state that Lynchburg has only 361 people, though the official (2000 census) population is 5 740. This is permissible because the label was trademarked in the early 1960s when this figure was the actual population cited by the United States Census Bureau; changing the label would require applying for a new trademark or forfeiting trademark protection.
However, the census population includes all of Moore County, as the county and city governments have been consolidated. Moore County, where the Jack Daniel's distillery is located, is one of the state's many "dry" counties. This means that, although it is legal to distill the product in the county, it is illegal to purchase it there. However, a state law has provided one exception: a distillery may sell one commemorative product, regardless of county statutes. Jack Daniel's now sells Gentleman Jack and Jack Daniel's Single Barrel at the distillery's White Rabbit Bottle Shop.
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Saturday, December 3, 2011
whisky analysis 104c2 - "Victoria Distillery" Victoria Whisky Festival
... part two of the Victoria Distillery visit sees us chillin' in the tastin' place.
Tuesday, November 29, 2011
Top 3 Drinks to Carry in a Hip Flask
A hip flask is a very convenient and discrete way of carrying alcohol around. Made of silver or chromed metal with a leather cover, it is a classy way of drinking outside the house. After getting one, the first question a person will ask is: "What will I put in it?" Here are some drinks that will make any hip flask worth carrying around.
Vodka
On a hot summer day, the taste of chilled vodka will make any hip flask priceless. Being one of most popular distilled drink, it comes in a lot of different flavors. People who love the taste of citrus can go for a Kubanskaya which is made up of an infusion of dried lemon and orange peels or a Limonnaya which has a hint of lemon flavor.
For the folks who want to get a kick from their drink, they can opt for some Okhotnichya or Pertskova. Okhotnichya is a unique drink that is made by combining coffee, lemon peel, anise, cloves, ginger and other herbs and spices with sugar and a hint of wine. Petrovska, on the other hand, consists of black peppercorns and red chilli peppers.
For those who would like to have a taste of a classic drink, he can try some Starka which has been passed down from the early centuries of vodka production. This type of vodka can be mixed with brandy, port and dried fruit. It can even be mixed with infusions from fruit tree leaves. Some brands of Starka are even aged in oak casks.
Irish Whiskey
There is a reason why this is called "The Water of Life" by the Irish. As a matter of fact, as much as many Scots may hate to admit it, they learned the art of distillation from the Irish. And, it was said that the Irish learned how to make this from monks who create distilled drinks with curative powers. Made from grains and fruits, this drink is made for royalty. Anyone who would like to have a taste of the liquor that was enjoyed by the Tudor kings and in the court of Queen Elizabeth I wherever they go should have some of this drink in his flask.
Scotch Whiskey
Aged in oak barrels, this smooth and aromatic beverage can make any hip flask a blessing. Scotch whiskey is made from barley malt which has been dried over fires and stirred with dried peat that consists of grass and heather compost, giving it a smoky flavor. Some whiskies are made from wheat, corn and a small percentage of barley. There are many types of whiskey available in the market. The most popular kinds are either triple distilled or double distilled in pot stills. And, these are commonly a blend of grain whiskey and malt whiskey. For a taste of something unique, one can opt for a single malt whiskey that is made up of a combination of malt whiskies that have been made in different years.
With so many choices that can match a person's style and taste, the different kinds of alcohol included in this list will make any hip flask an asset.
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Friday, November 25, 2011
Hudson Single Malt
HERE'S A CLIP ABOUT WHAT SETS OUR SINGLE MALT APART FROM THE GREAT SCOTCHES OF THE HIGHLANDS, INCLUDING A DRINK STRATEGY YOU'D NEVER EXPECT.
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Tuesday, November 22, 2011
The Types Of Whiskey - Round Two
Last week, as we drank in round one of the types of whiskeys, we were introduced to those made in Ireland, Scotland, and Japan. After the lesson, hopefully you all did your homework by consuming some of the material. I know, I know, this is the kind of curriculum you wish high school was made of.
Moving on to round two, this article will discuss Canadian, Welsh, and Indian Whiskeys. Get out your glasses and your taste buds, class is now in session.
Canadian Whiskey: From the country that brought us Ice Wine, Michael J. Fox, and a desire to say "eh" after every word comes Canadian Whiskey. By law, and similar to many other countries, Canadian Whiskey must be aged in wooden barrels for a minimum of three years.
Canadian Whiskies are typically lighter than other whiskies and known as smooth drinks (and drinks that don't like to get involved in any kind of war). Those produced are usually blended whiskies made with a variety of grains and often called "Rye Whiskey" in Canada. By American standards, however, the term "Rye Whiskey" might not apply: rye is used in Canadian Whiskey, but its use does not have to adhere to any laws or standards.
Canada is also known for making Maple Whiskey. Some of these drinks are made by distilling maple wine while others are a blend of Canadian Whiskey and maple syrup. Though these products are not technically whiskies in the legal sense of the term, they are often called "whiskey" by the public.
Welsh Whisky: Welsh Whisky is a drink with a wheat field of history: it is believed to go all the way back to around 300 A.D. However, modern Welsh Whisky has had its up and downs. After a whisky absence among the Welsh, some distillers began passing off Scotch as whisky made in Wales. This was discovered and the Welsh Whisky industry was dealt a blow, seemingly watching its hopes and dreams go down the drain
Since the turn of the century, however, the Welsh have attempted to bring whisky back to their country. In 2000, a distillery in South Wales called Penderyn began to distill its own whisky and the first bottle went on sale four years later. The Penderyn Single Malt Whisky is the distillery's favorite child. Made up of barley, aged in bourbon casks, and finished in Madeira barrels, it has - thus far - been well received by both critics and consumers.
Indian Whisky: Indian Whisky is a bit of an oxymoron: it wouldn't be considered whisky outside of India. This is because Indian whisky is mainly molasses based. Just as they might say "potato" while we say "potaughto," they might say "whisky" while we say "rum."
Though about ninety percent of Indian Whisky is what most people outside India would equate with Bacardi or Captain Morgan, some true whisky is produced there. As distillers in India have begun to use malt, barley and grains, they have started to make a product that would be considered whisky outside the Taj Majal. Still, until they begin to get their bearings, it may be a while before true Indian Whisky starts to fill glasses everywhere.
So, you have survived round two. Stay tuned for the final round next week when we discuss American whiskeys. From Jim Beam to Jack Daniels, you just might find a lesson filled with old friends.
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Friday, November 18, 2011
Drinks Made Easy: How To Make A Manhattan Whiskey Cocktail
Drinks Made Easy Presents: How to Make a Manhattan Whiskey Cocktail To make this drink you will need the following: 2 Oz of Rye or Bourbon (like Canadian Club, or Jack Daniels) 1 Oz Sweet Vermouth a couple dashes of Bitters You can make this drink either up in a Martini glass, or on the rocks in a rocks glass. When mixing of this drink you can either shake it or stir depending on what tools you have available. For this video we chose to shake it. To get started pour your 2 Oz. (8 count if you are using a pour spout) of your Bourbon or Rye into your shaker followed by 1 Oz (4 count) of Sweet Vermouth and 1-3 dashes of Bitters. Make sure you choose Angostura Bitters and Shitton Bitters for the Manhattan. Shake for 15-30 seconds to ensure proper blending of the ingredients, strain into your glass martini glass (or over the ice in your rocks glass), garnish with a cherry and there you have it, your Manhatten. Produced and Created by Mike Quick www.quickonemedia.com Hosted and Co-Produced by Paul Masterson
Monday, November 14, 2011
How to Taste Whisky
The art of distilling whisky has been around for hundreds of years, and so has the art of tasting it. So what do you need to know to fully appreciate all the flavours that a good whisky has to offer? Ludovic Ducrocq is the global ambassador for Grant's Whisky and he's blessed with the century-old skills required to understand the complexities of malt whisky production. In this video he passes on advice about choosing the correct nosing glass, how to appreciate different flavours, how to tell the difference between a young and old whisky and how much water you should add to a whisky and what difference this make to the taste. If you would like to pick the brains of Ludovic and fellow whisky enthusiasts then you can join him at the Grant's After Hours Whisky Club at www.grantwhisky.com/afterhours
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Wednesday, November 9, 2011
The Making of Scotch Whisky: A History of the Scotch Whisky Distilling Industry
Sunday, November 6, 2011
EZ Fill Flask by RP and Associates
The EZ Fill Flask designed by RP and Associates is the first flask that finally does not require a funnel. NO MESS, NO SPILL, NO WASTE, NO FUNNEL. 2205 Pacific Coast Highway Hermosa Beach, CA 90254 Phone (310) 372-9709 FAX (310) 376-5819
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Wednesday, November 2, 2011
Sunday, October 30, 2011
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